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m.welsch1

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  • 2 min

May 2025: Europe’s major markets are not the outperformers

🏨 Latvia saw a 17.9% increase in RevPAR in May 2025, with a TO rise of 6.3 points. Greece's RevPAR rose by 14.9%, with occupancy up 9.8 points. Austria's RevPAR increased by 14.8%, helped by an 11.3% rise in average daily rates. Poland and Germany reported RevPAR increases of 13.2% and 11.9%, respectively. Overall, European hotel occupancy averaged 74.9%, driven by public holidays and MICE activity. In contrast, the UK experienced a 1.8% drop in RevPAR.
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Is Aston Martin ready to enter the hospitality industry?

🏎️ Aston Martin's expansion into luxury hospitality marks a strategic evolution. The brand plans to develop hotels near private racetracks, offering bespoke services like custom garages and direct car access to suites. The first hotel will be in Europe. Partnering with developers, such as Dar Global for the £200 million Astera project in the UAE, Aston Martin aims to diversify revenue and set new luxury standards. This aligns with the trend of brands like Lush and IKEA entering hospitality.
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[UPDATE] IHG opens first Garner hotel in Scotland

🏨 Garner Hotels debuts in Scotland with the opening of Garner Hotel Edinburgh Haymarket, a 195-room property in Edinburgh’s West End, near key landmarks like Haymarket Station and Edinburgh Castle. Launching during Edinburgh's festival season, it offers affordable, comfortable accommodation. For a limited time, £1 per guest stay is donated to Action Against Hunger. Garner Hotels, launched in 2023, now has 23 properties open and 94 in development.
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Gig-tripping: when stars turn up the heat in the hospitality industry

🎤 Beyoncé's "Cowboy Carter Tour" hit Paris and London in February. Paris saw ticket sales skyrocket, with a third date added due to overwhelming demand. American tourists, who made up 20% of ticket buyers, boosted searches for flights to Paris by 51%. Ticket prices in Paris ranged from €88 to €280, significantly less than $3,000 in the U.S. Airbnb searches surged by 75%, with Americans, Germans, English, and Australians leading bookings.
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May 2025: the French hotel industry continues to face headwinds

📅 May 2025 saw a mixed performance in France's hotel industry. Occupancy dipped slightly by 0.3 points. Entry-level hotels faced declines, with low-cost segments down by 2 points, and budget by 0.8 points. Midscale and upscale segments rose by 0.6 and 2.2 points. International tourism revenue hit €4.1 billion, up 25.4%. Germans, Dutch, and Spanish tourists surged by 25%, 24%, and 15% respectively. The average daily rate increased by 2.4%, driven by a 3.7% rise in upscale rates, while low-cost RevPAR fell 3.8%.
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Hospitality Awards Legacy : 25 years of innovation and excellence – Media

📰 Accor's 2024 campaign for Paris 2024 Olympics highlighted Kauli Vaast's Seine surfing and garnered 5 million views, boosting brand visibility. Pierre & Vacances' humorous 2024 campaign solidified its family holiday leadership by enhancing brand perception. Hilton's ‘10-Minute TikTok’ broke records with 6.5 million views, 35% subscriber growth, and a 93.5% positive sentiment, attracting over 100,000 new members. Campaigns significantly increased engagement and brand positioning on social media platforms.
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Pandox Consortium acquires shares in Dalata Hotel Group amid ongoing acquisition talks

💰 Pandox Ireland DAC acquired 1,698,112 shares of Dalata Hotel Group on June 20, 2025, at €6.30 per share, accounting for 0.8% of Dalata's share capital. Previously, Pandox proposed €6.05 per share for full acquisition on June 2, 2025, which was rejected. Pandox now holds 9.6% of Dalata's shares. Under Irish Takeover Rules, Pandox must decide on a firm offer by July 15, 2025. Dalata's Board is engaging with other acquisition proposals.
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Mandarin Oriental strengthens its Residences and Exceptional Homes’ team

🏠 June 2025, Brad Berry and Philip Leighton will join Mandarin Oriental's Development team. Berry, with 25+ years in branded residential development, becomes Head of Residences & Homes. Leighton, with 20+ years in luxury travel, becomes Head of Mandarin Oriental Exceptional Homes. Their roles aim to expand luxury home offerings. Berry reports to the Chief Development Officer, while Leighton reports to Berry. This move aligns with Mandarin Oriental's strategy to enhance its presence in luxury living.
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