m.welsch1 - 10 Minutes News for Hoteliers - Page 29

HOF 2025: “Franchising is a key lever, but it is neither universal nor exclusive”

📈 In the 30th edition of the Hospitality Operator Forum, Federico Gonzales Tejera exemplified transformation driven by people. Europe displays diverse market dynamics, with Southern, Central, and Eastern Europe as growth drivers. Notably, Spain, Italy, and Greece are 50%-60% above pre-Covid topline standards compared to May 2019. While core Europe experiences moderate growth, the UK lags. These statistics enable strategic decisions for profitability and CAPEX plans.

2 min

Does Le Mans’ hospitality industry reach full capacity during the 24 Hours of Le Mans?

🏁 2025, Le Mans saw a record 332,000 spectators at the 24 Hours race, up from 329,000 in 2024. Tickets sold quickly despite a €20 price increase over two years. Hotel occupancy dropped to 85.5%, down 6.9 points from 2024, due to the rise in short-term rentals. Local accommodations, extended stays, and 45% local spectatorship contributed to the trend. Jean-Jacques Foignet of Sarthe Tourism sees the event as an economic boon for the region.

3 min

Hospitality Awards Legacy : 25 years of innovation and excellence – Marketing

🏆 Accor, in October 2024 in Paris, celebrated the Olympics with a bold marketing initiative by having gold medalist Kauli Vaast surf on the Seine under the Eiffel Tower, just three days post his Tahiti win. This 36-hour event, supported by the Games Organising Committee and Paris, garnered over 5 million views worldwide, aligning with Accor's values. Additionally, OKKO Hotels partnered with Ameublement Français to launch sustainable room designs, while The People Hostels & We Love Green festival collaboration reached 8.3 million people.

2 min

Inclusive hospitality: How to attract and win LGBTQIA+ community’s loyalty ?

🌍 59% of queer travelers have faced discrimination while traveling, according to a Booking.com study. 57% expect discrimination from locals, and 43% have canceled trips due to non-supportive destinations. Canada, Malta, New Zealand, Portugal, and Spain are deemed safest by the Spartacus International Gay Guide. Hostile environments include Saudi Arabia, Iran, Afghanistan, Yemen, and certain U.S. states. Frank Harrison highlights potential safety issues such as harassment, violence, and incarceration for LGBTQIA+ travelers.

2 min

The transformation of theme parks into resorts – Part 3

🏖 Europa Park in Germany, established in 1975, is Europe's second most visited park, drawing 6 million visitors in 2023. In 1995, it opened its first hotel, El Andaluz, with 192 rooms. By 1999, the park expanded with Hotel Castillo Alcazar adding 120 rooms. In 2003, Hotel Colosseo introduced 324 rooms, marking a shift to upscale accommodations. The Santa Isabel hotel, opened later, adopted a wellness focus, further elevating the park's hospitality offerings.

2 min

Essendi commits to a more sustainable hotel industry

📈 Essendi, in 2024, achieved a 17% reduction in GHG emissions since 2019, aligning with the Paris Agreement. Located in Europe, Essendi has 220 Green Key certified hotels and 95 BREEAM In-Use certified properties. Their food waste program reduced waste by 25-30% in 50 hotels. A €208 million investment up to 2030 supports the carbon transition plan. This includes phasing out gas and boosting renewable energy use. Essendi integrates ESG criteria into financial strategies, strengthening its ESG strategy by 2026.

2 min

Extendam continues to grow in the Iberian market

🏨 The ibis budget Madrid Albasanz is a new hotel asset in the MADBIT district, a fast-growing innovation hub in Madrid. Located 30 minutes from the city center, it caters to business and leisure travelers. The hotel features sustainable designs like photovoltaic panels and centralized air conditioning. Extendam and DG Invest emphasize affordability with various room types, parking, and a terrace. This marks their 10th Spanish hotel, meeting the rising demand for budget accommodation.

4 min

Live from the Hospitality Fiction Forum

🏨 Solenne Ojea Devys, CEO of OKKO HOTELS, and Johanna Wagner from agence Hope discuss future hospitality impacts. OKKO HOTELS plans to buy 2 farms by 2030 to reconnect city-center hotel staff with nature. A strong employer brand boosts talent retention by 22%. B&B HOTELS launched a promotion for young, inclusive work-study students. Technology aids decentralized management at Korner Hotels. Engaging hospitality students is crucial for industry transformation and retaining trained staff.

5 min

Live from the Hospitality Operator Forum 2025

📈 In 2025, Louvre Hotels invests €350M to renovate 160 hotels, while Southern and Eastern Europe show strong economic performance. Direct sales are gaining market share, and AI is reshuffling the hospitality sector. Marriott focuses on digital transformation and brand legacy. Essendi aims for 100% Green Key certification by 2026. Revenue management is crucial for Minor Hotels, and Accor leverages tech for business goals. Belambra Clubs transformed in 2021, emphasizing revenue, profitability, satisfaction, and innovation.

4 min

The lyf brand makes its Paris debut

📍 In May 2023, Lyf Gambetta opened in Paris' 20th arrondissement, offering 140 units starting at €180 per night. Developed by The Ascott Limited and COFFIM, it features diverse accommodations from 15 to 65 m², including community spaces like gyms, rooftops, and coworking areas. With a 2030 target of 150 global properties, Lyf focuses on connecting tourists and locals. The project preserves 50% of a former printing works, integrating local and sustainable architectural elements.

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