How is wellness tourism redefining the contemporary hospitality industry? – Part 1
🏠 Wellness tourism skyrockets as a core hotel industry feature. Global wellness market projected at $6.8 trillion in 2024, set to reach $8.5 trillion by 2027. Younger generations significantly fuel market growth. Wellness a priority for 68% nationally, 67% globally. European well-being motivated travel rose 4 points from 2019 to 2023. Wellness tourism market expected to hit $1.3 trillion in current year. Global Wellness Summit spotlights 2025 trends like analogue tourism and longevity. WHO predicts 60+ population will rise from 12% to 22% by 2050. Trends lean towards science-based longevity and personalized wellness, with technology playing a key role. Emlyn Brown of Accor emphasizes science, authenticity, and holistic approaches in wellness for 2025.
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