Posts by author
Maciej Czajka
58 posts
How to engage and upsell to different types of travellers
🏨 In the UK hospitality market of 2023, leisure travellers dominate, with increased demand for family-friendly and adventure holidays. Business travel contributed £3.17 billion from 6.4 million visits for work purposes, with 42% of UK travellers blending leisure into business trips. Personalisation and technology, such as AI and chatbots, are pivotal for engagement. Upselling strategies include tailored experiences for various traveller types, such as room upgrades, localised recommendations, and personalised digital communication. Eco-friendly options and unique local experiences cater to sustainable travellers, a growing segment due to environmental awareness.
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Building the right hotel tech stack: Essentials, challenges, and practical tips
🏨 Hotel tech stacks, comprising software and digital tools like PMS, channel managers, and guest messaging platforms, are crucial for optimizing operations, boosting revenue, and enhancing guest satisfaction. Essentials include cloud-based PMS, channel managers to synchronize inventory and rates, booking engines for direct reservations, RMS for pricing strategies, and CRM for personalized guest interactions. Integration is key to avoid disjointed workflows and data silos. HiJiffy is highlighted as a platform that automates guest communications and integrates with PMS and CRM. Hotels are advised to prioritize guest experience and scalable, user-friendly solutions.
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