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Mark Lomanno

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  • 3 min

Corporate/Group Business Dynamics: Understanding Why Both Segments Have Declined in the Demand Mix 

📈 In the last 15 years, U.S. lodging demand shifted from corporate/group to leisure, with leisure now representing 55% of demand. Since 2020, corporate travel has plateaued at 90% of pre-2020 levels, with a 3% drop in 2025 compared to 2024. Group travel, after rebounding to 2019 levels by 2024, declined by 4% in 2025 through mid-September. Friday and Saturday now lead occupancy, reflecting leisure’s rise, while traditional business travel declines.
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  • 3 min

Short-Term Restraint: Understanding the Effect of Federal Policy Changes on Lodging Demand 

💸 Government travel declined significantly in Q1 and Q2 of 2025, with forward bookings down 14% as of May 3 compared to the same period in 2024. The U.S. lodging industry is impacted by federal layoffs and tariffs, affecting demand in major markets like Washington, D.C. Government rate bookings constitute over 3% of hotel demand, with wider impacts through other rate categories. In contrast, leisure travel remains resilient, driven by Americans' persistent travel desires.
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