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Martijn Barten

118 posts
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  • 16 min

Hotel Trends: Discover The Latest Hotel Industry Trends for 2025!

  • Martijn Barten
  • 25 December 2024
Owners and marketers need to keep pace with the latest hotel trends because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their…
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Travel Trends: 26 Opportunities for the Travel Industry in 2025

  • Martijn Barten
  • 16 December 2024
Travel trends are the various behaviors, preferences, strategies and technologies that shape the travel industry. These trends can be the result of innovations, lifestyle factors and local or global events.…
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  • 17 min

Tourism Trends: The Latest Opportunities for The Tourism Industry of 2025

  • Martijn Barten
  • 15 December 2024
New trends and innovations continually disrupt industries, and the tourism industry is no exception. Keeping pace with these emerging tourism trends can help businesses stay competitive and cater to customers’…
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  • 8 min

Discover The Latest Digital Trends in the Hospitality Industry

  • Martijn Barten
  • 15 December 2024
In the internet age, with information freely available and customers able to compare hotels easily, those in the hospitality industry must keep up to date with the latest digital trends.…
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  • 12 min

Exploring the Difference Between a Hotel and Resort: Key Industry Insights

  • Martijn Barten
  • 15 December 2024
To understand the difference between a hotel and resort, you need to explore their core functions. Hotels primarily exist to provide accommodation and key amenities, whereas resorts serve as comprehensive…
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  • 10 min

Differences Between a Hotel and a Motel Clearly Explained

  • Martijn Barten
  • 15 December 2024
🏨 Hotels offer a wide range of services for longer stays, including business meeting spaces and multiple dining options, while motels provide utilitarian overnight accommodation for drivers. Key factors differentiating hotels from motels include location, design, service levels, target market, pricing strategy, technology, property management, and staff training. Hotels are typically multi-story and located in business districts or travel destinations, featuring extensive amenities and higher room rates. Motels focus on convenience, streamlined services, and competitive pricing. Hotels leverage advanced revenue management systems and invest in technological integration for guest profiling and service optimization. Hospitality professionals use these distinctions to specialize and meet guest expectations, which are crucial for success in the industry.
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  • 17 min

Hospitality Trends: The Latest Trends in The Hospitality Industry for 2025

  • Martijn Barten
  • 15 December 2024
The hospitality industry is competitive, and businesses must keep up with the latest hospitality trends to avoid being left behind. Additionally, keeping pace with the industry is a great way…
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  • 12 min

Hospitality Staffing: How to Hire the Best Hospitality Employees!

  • Martijn Barten
  • 1 December 2024
📢 The hospitality staffing market is projected to grow at a 6.9% CAGR from 2022 to 2032, from $971.3 billion to over $1,880 billion. Effective hospitality management involves hiring staff with customer service skills for various roles in accommodation, food, travel, and entertainment sectors. Recruitment strategies include offering competitive salaries, career growth, positive culture, and good working conditions to attract and retain talent. It's crucial to focus on a company's reputation as an employer and continually analyze recruitment results for improvements.
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  • 7 min

How Long Can a Guest Stay at a Hotel? Stay Lengths Explained

  • Martijn Barten
  • 27 November 2024
How long a guest can stay at a hotel is something that many people, both guests and hoteliers, ask. The answer needs to account for the types of service, amenities,…
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  • 8 min

20 Hot Digital Trends in the Hotel Industry

  • Martijn Barten
  • 27 November 2024
With digital technology continuously evolving, it should come as little surprise that its applications within the hotel industry evolve, too. Indeed, over the past few years, several notable digital trends…
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