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Melinda Healy

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Google drops market share on direct hotel…

📦 Google's share of direct hotel bookings fell by 1 percentage point globally but dropped from 13.4% to 8.9% within the EU due to the Digital Markets Act (DMA). The study by Mirai covered eight months and over 3,000 hotels, highlighting a 1% decline in market share for Google within the EU. However, Google regained 82% of this loss through increases of 1.5 and 2 percentage points in Google Ads and organic search, respectively. In non-EU markets, Google Hotel Ads saw a decrease from 16.8% to 15.7%, with paid traffic increasing by 20%, accounting for 12.7% of total bookings.
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Guesty welcomes new Chief Marketing Officer

🏠 Guesty appoints Kate Cox as Chief Marketing Officer, following a successful Series F funding round where they raised $130 million, led by KKR and including Inovia Capital, Apax Funds, Sixth Street Partners, and BTD & MSD Partners. Cox has a track record in driving growth for recurring revenue businesses and played a significant role in HEG's $1.8 billion sale to GoDaddy in 2017 and BrightBid's Nasdaq listing. CEO Amiad Soto emphasizes Cox's experience in recurring revenue models and scaling high-growth businesses as key to Guesty's global leadership and IPO readiness.
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Leadership changing of the guard for Traveltek

🚀 Traveltek appoints Hayley West as its new Head of Supplier Relationships following the departure of Global Director of Revenue, Tracy Sharpe, after five years. West's role involves strengthening partnerships and developing new marketing opportunities to enhance Traveltek's Cruise API, which offers real-time cruise inventory, pricing, and content for travel agencies and operators. Chief Commercial Officer Cressida Sergeant sees this as a step in the company's evolution to expand marketing for suppliers.
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Amadeus and Reed & Mackay roll out Cytric…

🌍 Travel technology company Amadeus and Reed & Mackay launch Cytric Easy platform in mainland Europe, integrated into Microsoft Teams for efficient business travel and event planning. Reed & Mackay, with offices in Spain, France, Sweden, Germany, and Italy, focuses on local-market language specializations and API offerings, enhancing its European presence. The partnership offers clients centralized reporting, profile management, risk management tools, and continuous innovation in booking and mobile app services, aiming to simplify travel logistics and communication within established software channels.
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Mobile internet tech company Hubby proves…

💵 Hubby, launched in December 2022, is celebrating its second year with revenues expected to hit €750,000 by year’s end. The company has distributed over 175,000 eSIMs through B2B2C channels, such as travel agencies and tour operators. Initially funded with €450,000 from friends and family, the mobile internet tech provider enhances customer service and opens cross-selling opportunities by offering affordable eSIMs as an added value for travelers in-destination.
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