Mike Feldman

📊 OpenAI integrates real-time web search into ChatGPT, signalling a shift in search and marketing strategies. The focus moves from SEO to Context Experience Optimization (CXO), prioritizing content that meets user intent with nuance and conversation. Marketers face the challenge of building trust through transparent, ad-free, informative content. Digital advertising models may need to adapt as AI-driven search could alter user expectations. Personalization becomes key, with AI tools like OpenAI and Perplexity deepening user context understanding, emphasizing authentic, brand-aligned content over broad reach. This evolution demands value-driven, personalized marketing to excel in the new AI search landscape.