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Mirko Lalli

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  • 7 min

From Dashboard To Delegation: What I Tried To Say On The Phocuswright Stage

  • Mirko Lalli
  • 25 November 2025
🌐 On the Phocuswright stage in San Diego, the discussion shifted to the impact of AI on destinations managing changing expectations. By 2025, data sources have expanded, yet challenges remain in utilizing this data effectively. The journey from dashboards to dialogue, and then to delegation, introduces AI agents for specialized tasks like marketing and sustainability. These agents, supported by curated tourism data, empower destinations towards better management and strategic decision-making.
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