Nashi Dasgupta

🏨 Nova Express Pattaya, part of the Nova Hotels Group and located in Pattaya City, rebranded in April 2024 and has 153 units. The property improved its online visibility and bookings by partnering with STAAH, utilizing their channel manager, booking engine, review management, and Get Google feature. STAAH connects with 500+ online channels, which, along with its booking engine, has been key for Nova Express. The use of STAAH's technology has resulted in increased online presence, bookings, and revenue for Nova Express Pattaya.

💸 In January 2025, a product update introduced the "SwiftBook – Book More" option, now default in the cart area, with a new permission to disable it if needed. The update also featured an enhanced Smart Pricing discount ribbon displaying the discount name and an optional custom icon. Promo Codes were improved, offering better label design and visibility, with three visibility options for rate management. The "Pay Now" feature was updated to clarify cancellation policy changes, and discounts on discounts (stackable discounts) for Device and Region were introduced. Additionally, UI improvements to the Availability Calendar and new channel integrations with G2 Travel, Wowcher, AVQuest, LetsGoa, and Travcal were announced.

🏨 In 2025, the hospitality industry is set to revolutionize with a focus on technology, personalization, and sustainability. The previous year, 2024, already marked progress with digital transformation and eco-friendliness in hotels. Key trends for 2025 include tech-first experiences with virtual concierges and mobile check-ins, smart room technology catering to Gen Z, seamless online presence, hyper-personalization enhancing loyalty, sustainable practices, diversified revenue through unique experiences, growth in sleep tourism, and instant brand storytelling on social media. These trends will be crucial for hotels to stay competitive and satisfy evolving guest expectations.

🏨 New Zealand's Marsden Hotel Group, with properties under Marsden Hotels & Resorts, Ramada by Wyndham, Wyndham Garden, and Microtel by Wyndham, collaborates with STAAH to enhance revenue opportunities. Implementing STAAH's channel manager, booking engine, and global distribution systems, Marsden aims to streamline booking processes and expand market reach. Emma Kirkland, Director of Revenue Management, notes GDS channel volume doubled in the first month, attributing to new integrations through STAAH. Tarun Joukani, Director at STAAH, emphasizes technology's role in revenue growth for modern accommodations. Marsden operates 15 properties across major New Zealand locations.