Alexa+ could earn “top-of-the-funnel” spot in travel research
🖨 Amazon introduced Alexa+, an AI assistant partnered with Tripadvisor and Uber, aiming to revolutionize user experience by managing entertainment, organization, and travel services. Over 600 million Alexa devices are enhancing customer lives, according to Amazon SVP Panos Panay. U.S. rollout will occur in the next weeks, free for Prime members. Alexa+ assists with Uber ride bookings and provides travel planning aid in conjunction with Fodors. Skepticism exists regarding AI's emotional connection in travel planning, but experts see potential for Alexa+ in voice-activated trip research. Alexa's previous integrations include hospitality services, flight information, and scheduling rides. Alexa's broader impact on travel commerce remains speculative.
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