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NewDog PR

21 posts
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  • 8 min

Interview with Marcus Steffen, Founder and Creative Director of Akarui

💡 Marcus Steffen, Founder and Creative Director of Akarui, a London-based lighting design studio, is recognized for his experience in the industry and contributions to award-winning projects, including the Falcon Bar and No1 Lounge. With a Mechatronics degree from King's College London, Marcus has authored "Residential Lighting Design" and lectures at the Inchbald School of Design. Akarui Studio specializes in integrating lighting with architecture, focusing on the emotional and functional role of lighting. Marcus emphasizes a holistic approach to lighting, considering human experience, and has worked on challenges like low ceilings and heritage structures, employing discreet lighting solutions. His work in hospitality, particularly for spaces like the Falcon Restaurant and No1 Lounge, balances technical requirements with a sophisticated atmosphere, using light to define different areas and create inviting environments that adapt to times of day and seasons with automated lighting scenes.
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  • 3 min

The loyalty grind 

🌎 Frequent traveler visited 128 countries and aims for 150. They stay over 4 hours per country, including Vatican City. They're loyal to one hospitality loyalty program for points and discounts but feel trapped despite top status. This traveler encounters limited choices due to loyalty program constraints. The hotel industry faces loyalty fatigue, needing diverse options to engage consumers beyond luxury-seeking Baby Boomers, and considering new strategies like branded credit cards to enhance customer loyalty and experience.
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Public servant fails service sector public 

💸 Secretary Steve Reed announced that mayors in England will gain powers to allocate funds from a new overnight levy to local projects. Greater Manchester attracts nearly 2 million visitors annually, contributing £9 billion and supporting over 100,000 jobs. Aimed at enhancing infrastructure, the levy will not reinvest in tourism but address local needs. Chancellor's commitment to annual fiscal rule assessments aims to enhance economic stability. The focus remains on decentralized investment away from London.
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