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Oscar Burchard

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  • 2 min

L’Occitane en Provence and Highgate Portugal partner to redefine sustainable luxury hospitality

🌱 L’Occitane en Provence and Highgate Portugal have partnered to introduce sustainable luxury in hospitality with refill systems at nine Highgate Portugal properties, including Kimpton Atlântico Algarve, Algarve Marriott Salgados Golf Resort & Conference Center, Cascade Wellness Resort, among others. The initiative supports sustainability, reduces plastic waste, and promotes a circular economy. Francisco Santos of Highgate Portugal and Fabienne Bourbonnaux of L’Occitane emphasized their commitment to eco-conscious luxury hospitality. L’Occitane has over 40 years of experience in natural beauty and more than 25 years in the hospitality sector.
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  • 5 min

???? Part 3 – Designing the DNA of the Hotel

🏨 Weekday travelers, events, and leisure guests are targeted. Effective hotel branding pivots on clear, deliverable promises, and operational coherence, avoiding complex standards that strain resources. A service blueprint outlines guest interactions, highlighting key "moments that matter" while balancing budget constraints with impactful guest experience. Tools like "Guest & Revenue Snapshot" and "Invest/Maintain/Save Matrix" guide strategic focus. Complicated designs are discouraged, favoring practical, durable solutions over aesthetic whims.
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