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phocuswright.com

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U.S. car rental: Cooling off or resetting the ride?

🚗 U.S. Car Rental Market Brief 2025 by Phocuswright provides an in-depth analysis, sizing, and projections of the U.S. travel market and its five key segments: airline, hotel & lodging, car rental, cruise, and packaged travel. Part of the U.S. Travel Market Report 2025 series, it includes publications like U.S. Airline Market Essentials 2025, and U.S. Travel Market Data Sheet 2023-2027. Designed for unlimited team access, it delivers vital insights for industry leadership.
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European traveler mindset in 2025: Simplicity, search and social influence

🌍 OTAs are surpassing general search as a travel resource. Year-over-year, generative AI usage has doubled. More travelers are booking through indirect channels to compare options for the best prices. Traditional payment methods, such as credit cards, remain popular for bookings and in-destination packages. Social media plays a growing role in travel planning, with Instagram as the top influencer across key markets and YouTube leading in content consumption.
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U.K. travel market sees mobile acceleration and a shifting infrastructure landscape

🚄 The U.K. travel market remains robust in 2025, driven by a stable economy and increased digital adoption. The new Essentials report highlights key trends and market sizing data, offering insights into the U.K.'s mature and mobile-forward landscape. Phocal Point’s platform provides customized charts and data analysis for over 35 markets, projecting trends through 2026, with historical data from 2009. It includes market size, share, annual changes, and segment details for air, car, hotel, and rail.
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