phocuswright.com

📈 Among digital travelers, 39% have used GenAI for any purpose, as found by Phocuswright’s report "Travelers and Tech 2024: GenAI, VR and More". Users of advanced technology, who travel more often, tend to be younger and have higher household incomes, are leveraging GenAI in the travel process. Phocuswright provides a comprehensive consumer research study, with the first report focusing on general attitudes and usage, and subsequent reports delving into specific tools and tech. Their Open Access research subscription offers company-wide access to expert-driven reports and data.

🌍 Travel in the U.K., France, Germany, Italy, and Spain grew over the past year, with decisions swayed by value and price. Social media influence in trip planning is increasing. Europeans generally feel optimistic about future travel, amidst concerns of rising costs and sustainability. A survey covered consumer travel behavior, including the impact of technology, in these five countries based on 2023 travel and plans for 2024, delving into average traveler profiles, resource usage, age group preferences, decision influencers, and future travel sentiments.

🍪 Third-party cookies, essential for digital advertising by tracking user behavior for nearly three decades, are phased out due to privacy concerns and regulations like the EU's GDPR and California's CCPA. These laws mandate user consent for tracking, leading to browsers like Safari and Firefox blocking third-party cookies by default, and as of 2022, Apple requiring third-party app user consent.