Is Your Pre-Arrival Communication Generating Revenue? Track It.
📰 High open rates don't always mean engagement; low click rates aren't necessarily failures. Segmenting guests is crucial for effective communication. Focus on KPIs like guest retention rates and sentiment analysis to measure pre-arrival success. Use tools like Bookboost for automation and personalization. Align communication with actual guest experiences to avoid disappointment. Discover insights in the "State of Data-Driven Marketing in Hospitality" report, based on a global survey of 60+ professionals. Measure effectively to boost loyalty and profits.
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