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📱 In 2025, hotels are shifting from third-party to first-party data, leveraging Customer Data Platforms (CDPs) for better guest profiles and enhanced experience. TikTok evolves as a major platform for hotels to create short-form videos and reach millennials and Gen Z. Micro and nano influencers are now valuable for hotels to engage niche audiences, while User-Generated Content (UGC) increases trust and conversions. Voice search optimization and local experience marketing become crucial to offer authentic experiences and meet guest expectations in the digital marketing landscape.

📈 In 2025, hoteliers adapt to generational changes, personalized experience demand, and revenue management beyond room sales, leveraging ancillary revenues and experiential travel. They utilize revenue optimization tools and technology for strategic decisions and offer memorable activities catering to Millennial/Gen Z travelers. Embracing digital transformation with agile systems is key for real-time decision-making and sustainable success. Hospitality leaders are urged to assess their technology ecosystems for gaps and integration potential.

🏨 In 2025, revenue managers in hospitality are navigating four major trends: AI for revenue optimization, productivity improvements to cut costs, shifts from OTAs to direct bookings for higher net revenue, and adapting to hybrid/extended stay models for increased RevPAG. AI is key for demand forecasting and personalization, while automation helps with operational efficiency and labor cost management. Direct bookings are being reclaimed via AI search tools, and long-term stay models are reshaped by remote work. These strategies aim to maximize hotel profitability and guest retention.

📈 Hotel forecasting is likened to a crystal ball for anticipating demand, optimizing operations, and fine-tuning pricing. It is vital for both small, 10-room boutique hotels in Bergamo, Italy, and large hotels in Paris. Accurate forecasting enables hoteliers to stay proactive, maximizing revenue by adjusting rates during high demand and planning promotions during low periods. Two main types of forecasts are used: Occupancy Forecasts (focusing on daily room occupancy and metrics like ADR and RevPAR) and Demand Forecasts (highlighting periods of high demand). Creating a precise forecast involves analyzing past data, monitoring market conditions, tracking current bookings, leveraging technology such as RoomPriceGenie, and considering external factors like sudden events. Forecasting influences pricing strategy and inventory management, guiding decisions on restrictions, upselling, and overbooking strategies. Automating the forecasting process can result in revenue boosts by ensuring dynamic pricing adjustments.

📊 Starbucks shifted focus from average transaction value to customer loyalty, engagement, and lifetime value metrics. Their rewards program accounts for 40% of US sales, with members spending 2-3 times more than non-members. The article stresses the importance of general managers in hospitality tracking metrics like space utilization, daily guest spend, guest lifetime value (LTV), guest acquisition cost (GAC), net promoter score (NPS), sustainability, average length of stay (ALOS), user disengagement, staff turnover rate and cost, and employee net promoter score (eNPS) for competitive success and long-term growth.

🏨 68% of guests pay for a preferred view, while 78% prioritize room views, 75% balconies, and 76% better layouts. Upsell timing is crucial; guests are 24% more likely to accept a room upgrade and 48% more inclined for a different floor at check-in. Loyalty members, representing 83% who recently bought add-ons, expect personalized rewards. Communication preferences vary, with 51% opting for email and 40% in the US favor text messages. Offering control over stay details increases trust and likelihood of repeat bookings. Sources: Plusgrade Hospitality & Rail Study, 2024; Global Travel Segmentation Study, 2024.