Ronan Daniel1

📈 Propellic's "AI Travel Megatrends 2025 and 2026 Playbook" reveals AI's impact on digital travel marketing. By 2025, non-click searches will hit nearly 60%, causing 15%-25% organic traffic drops. Over 55% of travel keywords now prompt a Google AI Overview, with 56% of bookings done directly on owners' sites. AI prioritizes user experience, necessitating structured content for better AI summarization, emphasizing Generative Engine Optimization (GEO). By 2026, adaptable brands will thrive, says Propellic's CEO, Brennen Bliss.

📊 In Milan, Italy, the Veneranda Fabbrica del Duomo now monitors Milan Cathedral's visitor numbers in real time using Affluences' technology, which employs 3D and AI-powered counters. Approximately ten counters track entries at the cathedral, ticket office, and terraces. This data is accessible online, helping visitors plan their visits to avoid crowds. The initiative aims to enhance visitor experience and protect the monument from damage due to overcrowding. Museum Connections in Paris will feature this system.

🖥 Amazon and Expedia team up to transform Alexa+ into a travel booking assistant. Starting in 2026, users can book global accommodations using voice commands. This partnership allows Alexa to tap into Expedia's vast inventory and manage reservations. Complementary collaborations include Yelp and Angi for home services, and Square for wellness bookings. Amazon aims to make Alexa+ a comprehensive service hub. Expedia, expanding its AI focus, recently appointed Xavier Amatriain as AI director.