How Booking.com’s Travel Proud initiative is making hospitality more inclusive and welcoming for LGBTQ+ travellers
🌈 In 2024, Booking.com revealed that over half of LGBTQ+ travelers experienced discrimination, and 56% feel more insecure while traveling. Despite this, 67% value authenticity during their journeys. Travel Proud, launched in 2021 and available in 11 languages including Japanese and Thai, provides inclusive hospitality training in partnership with HospitableMe. The program aims to address the specific challenges and discrimination LGBTQ+ travelers face, with 62% in APAC reporting barriers to feeling welcome.
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