ChatGPT referrals to news sites are growing, but not enough to offset search declines
📰 Since May 2024, news-related searches without click-throughs have grown from 56% to 69% by May 2025. Organic traffic dropped from over 2.3 billion visits in mid-2024 to under 1.7 billion. ChatGPT news referrals increased from under 1 million to over 25 million from January 2024 to May 2025, up 25x. Reuters saw an 8.9% increase in ChatGPT traffic, NY Post 7.1%, and Business Insider 6.5%. Stocks, finance, and sports dominate AI news prompts.
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