Why Hotel Analytics Still Falls Short & How AI Can Change That
📈 In 2025, over 21,000 hotel properties in 310 cities reported spending two full workdays weekly on reports. A benchmark study found 49% of hoteliers struggle with data access, while 40% cite disconnected systems as primary obstacles. AI can streamline operations, with hotels losing 286 hours annually due to system switching. Despite AI's potential, consolidation is prioritized over AI spending. AI offers proactive decision-making, moving beyond dashboards, enhancing revenue and operations with actionable insights.
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