Thibault Catala

📊 Apply the 80/20 rule: focus on the top 20% of channels to drive 80% of performance. Experiment annually with niche OTAs and platforms. Measure key metrics like NetRevPAR and revenue by channel. Run a parallel direct booking strategy to increase margins and build guest loyalty. Cut the noise: prioritize quality over quantity in channel selection. A modern strategy should be data-driven and profit-focused to maintain control. #HotelDistribution #RevenueOptimisation #DirectBookings #OTAstrategy

📈 Change efforts often fail due to lack of buy-in, not strategy errors. Kotter’s Model offers a people-focused roadmap for change. Key steps include: creating urgency, building a committed team, engaging early adopters, reducing friction, and celebrating wins. Sustaining change requires embedding it into culture and habits. Success hinges on team alignment and momentum, as most teams falter there. Explore your toughest change leadership challenges now. #Leadership #ChangeManagement #Culture #BusinessTransformation #TeamAlignment #GrowthMindset #OrganizationalDevelopment

📈 Budget planning focuses on storytelling alongside financials. For 2026, ownership seeks answers to changes, assumptions, risk management, and growth plans. Instead of only presenting forecasts, RevPAR, and EBITDA, teams should illustrate guest behavior shifts, booking trends, and competitive insights. The aim is to develop a strategic narrative that aligns numbers with a long-term vision, transforming data into actionable strategy.