Thijs de Boer

🏨 Hotels in 2026 should focus on fundamentals like breaking departmental silos, ensuring data quality, and thinking beyond room revenue. George Fuechsel's 1960s phrase "Garbage in, garbage out" underscores the importance of clean data. Emphasize total revenue through packages and experiences, not just room sales. Automation is beneficial, but intuition is key. Avoid copying competitors; smart strategy implementation is critical. Thijs from Xotels advocates for discipline and creativity over fleeting trends in the hotel industry.

🍞 Hotel Praktik Bakery leverages its in-house bakery to boost business with incremental revenue from high-margin pastry, coffee, and bread sales daily. The bakery attracts a new customer base of locals, increasing brand awareness with lines outside doubling as marketing. By partnering with an established bakery, hotels can implement an alternative business model that offers a profit split and reduces operational risk, while strengthening their core product: rooms.