Tony Loeb

📱 Digital advertisers are facing disruption due to potential TikTok US exit, issues on Meta and Alphabet platforms, and Meta's corporate culture controversies. In-app advertising offers a brand-safe environment, precise targeting, and strong measurement capabilities. Red Note, a Chinese app, emerges as a TikTok alternative but carries brand safety risks. A Sprout Social report highlights a consumer desire for authenticity, with 70% expecting personalized responses on social media. Applovin's in-app advertising strategy surpassed The Trade Desk's valuation. Mobile apps account for 88% of mobile time, with average daily usage projected at 4 hours 39 minutes in 2024. In-app provides premium inventory and contextual relevance, making it a key digital marketing strategy component.

💸 Sparkfly achieved a 30% revenue increase in 2024, alongside a 98.6% client retention and a 99.4% revenue retention rate. The company added 12 new enterprise customers, expanding to over 100 brands and more than 18,000 locations, with over two-thirds adopting Sparkfly Rewards. Key integrations were made with various platforms like Olo Engage, Klaviyo, Bikky, mParticle, and POS systems such as Qu and NCR. Enhancements to its self-service portal and Loyalty features were implemented. Sparkfly has not lost any employees since September 2022 and plans further team expansions.

💾 Samsung kiosks powered by GRUBBRR are used at Embassy Suites Hotels by Hilton to enhance customer experience by lowering wait times and ensuring order accuracy. As of 2020, there are 257 Embassy Suites locations across five countries, with 212 independent franchisees and 45 corporate-managed sites. The Samsung kiosk powered by GRUBBRR is featured at Embassy Suites' omelet breakfast station to address hospitality challenges.

💰 Sparkfly, in 2024, achieved a 30% revenue increase, a 98.6% client retention rate, and a 99.4% revenue retention rate. The company added 12 enterprise customers, reaching over 100 brands and 18,000 locations, with over two-thirds adopting Sparkfly Rewards. Its integrated partner ecosystem expanded across Marketing Cloud Platforms, Customer Data Platforms, Local Store Marketing, Point of Sale Platforms, and Web & Mobile Development Platforms. Sparkfly also enhanced its platform, maintained 100% employee retention since September 2022, and plans to grow its development and product teams.