Yum! Brands, Inc. Introduces Byte by Yum!
💾 Yum! Brands introduces Byte by Yum!, an AI-driven SaaS platform, to enhance customer experiences across KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill. Joe Park, Chief Digital & Technology Officer, leads Byte by Yum! In the U.S., 300 million digital transactions are processed annually with Byte by Yum!, while globally, 25,000 restaurants use at least one of its products. Benefits include digital transaction growth, improved order accuracy, and increased guest satisfaction. Byte by Yum! replaces legacy systems like Poseidon and Yum! Commerce Platform for streamlined tech use.
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