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Tony Loeb

2314 posts

Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.

Hotelogix Partners with Profitroom

📈 Sojern released the "State of Destination Marketing 2025" report, revealing 85% of Destination Marketing Organizations (DMOs) maintain or increase digital advertising budgets. Nearly 200 global DMOs contributed insights, with 83% focusing on programmatic advertising and 97% using display ads. Despite 60% using clicks as a top metric, 54% struggle with ROI demonstration. AI is used by 63% for content creation but only 28% for data analysis. Always-on campaigns are favored by 52% over traditional seasonal ones, and 42% report improved brand awareness with such strategies. Data analysis is a major challenge for 51%, yet 84% leverage data for digital marketing insights. Co-op marketing is up by 16% in Europe, with 91% of DMOs using social media marketing and an uptick in connected TV and short-form video use.

3 min

Sojern Unveils its 2025 State of Destination Marketing Report

📈 Sojern and Benchmark Research Partners, supported by Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization, released the “State of Destination Marketing 2025” report. 85% of destination marketing organizations (DMOs) maintained or increased digital ad budgets. Challenges include demonstrating ROI, with 60% using clicks as their top metric, 54% struggling to show clear ROI, and 37% facing tracking and attribution issues. 83% focus on programmatic advertising. The dominant channels are display ads (97%), social media (90%), and search engine marketing (80%). AI is used by 63% for content creation, but only 28% for data analysis. Always-on campaigns are now favored by 52% over seasonal ones. Personalized marketing is still underutilized, with only 15% applying advanced techniques. Data use is extensive, with 84% for digital marketing insights, 75% for visitor tracking, and 69% for market research. Co-op marketing in Europe increased by 16% year-over-year. Social media is used by 91% of DMOs, with Facebook and Instagram being top channels, while CTV and short-form video formats are on the rise.

2 min

Brinker International’s Turnaround: Operational Overhaul and Bold Marketing Revitalize Chili’s

💪 Chili's removed the "It's Just Wings" station tower, eliminating 13 menu items, to focus on high-growth items like Triple Dippers and Crispers. They've adopted a kitchen display system (KDS) and are installing TurboChef ovens in a quarter to a third of locations. Brinker International, parent company, is applying Chili's strategies to Maggiano’s, with Ernest Perez and Mike Westley, veterans from Yum! Brands, leading the charge.

4 min

Hotel Technology Pioneer Laura Calin Celebrated with Lifetime Achievement Award

🏩 Laura Calin, Senior Vice President at Oracle Hospitality, received the Lifetime Achievement Award at the 2024 Hotel Visionary Awards for her 30+ year career enhancing hospitality technology. She pioneered the OPERA property management system and Oracle OPERA Cloud, impacting over 45,000 hospitality venues globally. Oracle's OPERA Cloud adoption surged by 300%, and Calin's efforts led to the development of OHIP with over 3,000 APIs. She champions diversity and mentorship, influencing many to senior tech roles.

Olo Partners with FreedomPay, Expands In-Store Capabilities of Olo Pay

💸 Bob W, in partnership with environmental consultancy Furthr, developed a tool, ‘LEGIT’, to provide detailed environmental impact metrics, revealing hotel carbon emissions are at least five times higher than previously estimated. The HCMI standard, used by over 30,000 operators, including Hyatt and Marriott, is now deemed less comprehensive. LEGIT factors in additional impacts like construction materials and food waste. Bob W’s Koti Katajanokka in Finland saw emissions per night leap from 1.48 kgCO₂e to 19.7 kgCO₂e with the new tool. Bob W's portfolio carbon footprint for 2023 is reported at 4,489 tCO₂e, a 90% increase from 2022, paralleling a 200% portfolio growth. Bob W, a climate-neutral hospitality provider since 2021, aims for net-zero by 2050 and calls for industry-wide transparency and sustainability strategy improvement.

2 min

Killer Burger Leverages Tech to Cut Wait Times, Elevate Customer Experience

🍔 Killer Burger added a second KDS screen, reducing wait times by 78%, with 90% of orders now under 10 minutes. They partnered with ezCater for catering, including a Burger Box of 12 sliders. They're piloting self-serve kiosks to enhance guest experience, particularly for the 70% of first-time visitors. Marketing relies on word of mouth and social media, with influencer partnerships for new openings, like November’s in San Antonio, Texas. Future expansion may include more drive-thrus; currently, two locations have them.

4 min

Bob W Launches New Hotel Carbon Tool That Shows Sector Emissions Are Five Times Higher than Previously Thought

🚧 Bob W, in collaboration with Furthr, developed ‘LEGIT’, a tool for detailed environmental impact metrics which show hotel carbon emissions are at least five times higher than previously estimated. Bob W's LEGIT expands upon the Hotel Carbon Measurement Initiative (HCMI) used by over 30,000 operators, including industry giants like Hyatt and Marriott International. LEGIT factors in additional elements such as construction materials and waste, revealing that Bob W’s carbon footprint was 419% higher than HCMI's calculations – specifically, a difference from 1.48 kgCO₂e/night to 19.7 kgCO₂e/night for Bob W's Koti Katajanokka building in Finland. Bob W's sustainability efforts include offsetting 100% of their operational emissions, aiming for net-zero by 2050, and a commitment to transparency by publishing guest emissions data. The company's rapid expansion, a 200% growth in portfolio, contributed to a 90% increase in total carbon footprint in 2022, totaling 4,489 tCO₂e.

4 min

Bob W Finds its Hotel Carbon Emissions are Five Times Higher than Previously Thought

🛏 Research by Bob W. reveals hotel carbon emissions are at least five times greater than previous estimates. Their new tool, LEGIT, developed with environmental consultancy Furthr, provides detailed environmental impact metrics, now published on their booking site and app. Bob W's application of LEGIT showed emissions 419% higher than HCMI's estimates, due to factors like construction materials and indirect supplier emissions. At their Koti Katajanokka property in Finland, CO₂ emissions per night were recalculated from 1.48 kg to 19.7 kg using LEGIT. Bob W's Sustainability Report for 2023 discloses a carbon footprint of 4,489 tonnes CO₂e, a 90% increase from 2022 due to portfolio growth. Committed to transparency, Bob W became the first climate-neutral international hospitality provider in 2021 and aims for net-zero by 2050.

4 min

Visito Unveils AI Phone Call Agent for Hotels

🚧 Bob W and environmental consultancy Furthr developed 'LEGIT', which shows hotel emissions are five times higher than previously thought. Bob W now includes per-night emission data for each room-type on their booking site and app. Using LEGIT, Bob W's emissions were 419% higher than the HCMI estimate. For example, Koti Katajanokka in Finland showed emissions of 1.48 kgCO₂e/night with HCMI, but 19.7 kgCO₂e/night with LEGIT. Bob W's 2023 Sustainability Report shows a total footprint of 4,489 tCO₂e, a 90% increase from 2022.

3 min

Orascom’s VIP Touch: An Award-Winning Approach to Guest Experience

🏨 Orascom Hotels Management, leveraging Oracle Hospitality's cloud-based system, has streamlined the guest experience, eliminating 30 redundant workflows and introducing "Experience Ambassadors" for improved check-ins and personal service. This transformation has led to 90% faster processes, 60% reduced call times, 99% quicker rooming list imports, 90% lower external vendor fees, and a 35% increase in Experience Ambassador tips. Positive online reviews have surged, demonstrating a successful balance between guest satisfaction and profitability.

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