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Tony Loeb

2314 posts
Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.
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  • 1 min

Digital Transformation at Pfalzblick Wald Spa Resort with Shiji

🏖 Imagine a guest checking in with a single tap in Dahn, Germany. Pfalzblick Wald Spa Resort, a four-star superior wellness retreat, revolutionized its operations by implementing Shiji’s Daylight PMS and Meridian Experiences. This transformation unified spa, dining, housekeeping, and guest engagement systems, creating one of Europe’s most connected hotel operations. The resort boasts a natural swimming pond of 1,500 m² and gardens spanning 61,000 m², enhancing personalized guest experiences. General Manager Volker Zimmermeier shared insights on this digital leap.
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  • 15 min

Developing Your Marketing Mindset: A Guide for Hospitality Professionals – Leora Halpern Lanz

📚 Boston University professor Leora invested two years writing a book, released on September 15, 2024, focusing on marketing as critical and strategic thinking. She emphasizes education over selling, hospitality as marketing, and adapting to digital and physical visibility. Leora's teaching at ESSEC Business School involved practical marketing projects, and her students' input shaped the book. Her approach includes a scorecard for strategic and critical thinking, with her work even sparking job offers for students.
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