Posts by author

Tony Loeb

2314 posts
Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.

Instant Financial Announces New Mobile App for Improved Employee Pay Flexibility

📱 Accor's global study of 9,000 professionals reveals a potential 36% revenue increase if all important meetings are conducted face-to-face. 85% believe prioritizing in-person meetings could significantly boost revenue, expecting to close 37% more deals. 92% find face-to-face interaction important with clients, and 85% with internal colleagues; one in-person meeting equates to the impact of three virtual meetings. The main driver for business travel is to close deals (34%), followed by client (31%) and contract negotiations (30%). A hybrid model of digital and in-person meetings is becoming the standard. Sophie Hulgard, Accor's Chief Sales Officer, emphasizes the irreplaceable value of in-person interactions for business success.
View Post
Share

Wings & Rings Ramps Up Holiday Gift Card Sales

📷 Wings & Rings has engaged with social media influencers for five years to promote limited-time offers, especially on Instagram. The brand will expand its influencer strategy in 2025, aiming to collaborate with influencers that appeal to a broader audience, including families, and promote aspects like loyalty programs and online ordering convenience. Wings & Rings is also planning to increase their presence on TikTok to authentically tell their story. Insights from a guest segmentation study identified three core consumer profiles, which are used to tailor content and track behavior, informing the brand’s influencer and marketing strategies.
View Post
Share

Pickpad Receives CES 2025 Innovation Award for Restaurant Tech

📈 Accor's research, involving 9,000 global professionals, finds a projected 36% revenue increase from in-person meetings. A striking 85% believe prioritizing face-to-face interactions can significantly boost revenue. Professionals estimate 37% more deals closed with in-person meetings, with 81% agreeing on better business outcomes. In-person meetings are deemed more impactful than virtual ones, equating to the effectiveness of three virtual meetings. The primary driver of business travel is closing deals (34%), with client presentations (68%), and contract negotiations (70%) preferred in person. Sophie Hulgard, Chief Sales Officer at Accor, emphasizes the irreplaceable commercial value of face-to-face interaction, suggesting a hybrid future for business interactions.
View Post
Share
View Post
  • 3 min

Paradores continues to enhance guest satisfaction with Shiji ReviewPro, driving strategic digital transformation

🏦 Barcelona, Spain, November 21, 2024 – Paradores, a renowned Spanish hotel chain, continues to bank on Shiji ReviewPro since 2016 for enhancing guest satisfaction and streamlining operations. In 2023, Paradores achieved a record revenue of €328 million and a profit of €25 million, with an NPS score of 66.2% (industry average: 36%) and an average occupancy rate of 71%. Shiji ReviewPro's ORM and GSS tools have been instrumental in these accomplishments, aligning with Paradores' strategy for digital innovation and sustainability for future growth.
View Post
Share
View Post
  • 2 min

McAlister’s Deli Redefines Loyalty with Club MCA

📍 Club MCA, launched by McAlister’s in May 2023, achieved a significant increase in satisfaction scores, employee experience, and franchisee adoption during its beta test in select locations. Mid-year chainwide rollout led to a noticeable surge in numbers, highlighting the program's effectiveness and scalability. The initiative, aimed at enhancing McAlister's as a community hub, also improved value perception, a crucial KPI, especially in an inflationary economy. Future plans include expanding Club MCA to cater to off-premises customers and refining loyalty tiers using customer data.
View Post
Share