Tony Loeb

📖 Piada Italian Street Food collaborates with Sparkfly to enhance its guest loyalty program with customizable tiers, allowing guests to earn rewards based on spending. The program, part of Piada One digital platform, integrates with CRM tools and offers flexibility in reward redemption. Jason Profitt, VP of technology at Piada, emphasizes personalization and operational control. Sparkfly, led by CEO Catherine Tabor, adds innovative functionalities with Olo integration. The revamped system replaces separate loyalty programs with a unified, points-based approach responding to customer feedback, promising faster rewards accrual for larger orders. Sparkfly also serves Chipotle, First Watch, and Bojangles with tailored tech solutions.

💲 Piada Italian Street Food partners with Sparkfly to revamp its in-house developed guest loyalty program. The updated system introduces customizable tiers, allowing guests to earn rewards based on spending levels and choose from different offers. Integration with Olo via Sparkfly enhances customer experience through improved loyalty and offers. The unified Piada One platform consolidates regular purchases and catering programs, responding to feedback for a points-based system that favors higher value orders. Sparkfly brings experience from working with brands like Chipotle, First Watch, and Bojangles.

💸 Piada Italian Street Food partners with Sparkfly to revamp its in-house developed guest loyalty program. The new program, part of the digital engagement platform Piada One, introduces customizable rewards based on spending levels, offering free entrées, drinks, and exclusive challenges with the flexibility to choose different rewards. Integration with Olo improves the loyalty experience and operational efficiency. Piada plans to implement tier-based marketing for personalized incentives and has consolidated all loyalty efforts under Piada One in response to guest feedback, aiming to incentivize higher value orders. Sparkfly's successful partnerships include Chipotle, First Watch, and Bojangles.

🍕 Piada Italian Street Food partners with Sparkfly to revamp its in-house developed guest loyalty program, aiming for a personalized, seamless experience, and supporting expansion into new markets. Piada One, the digital platform, introduces customizable tiers with rewards based on spending, integrating with Olo for ordering. The program now offers flexible redemptions, exclusive challenges, badges, and consolidates former separate loyalty systems. Sparkfly's bespoke solutions also serve Chipotle, First Watch, and Bojangles, enhancing customer loyalty and offer management.

🍕 Piada Italian Street Food partners with Sparkfly to revamp its in-house guest loyalty program. This collaboration introduces a customizable tier system within Piada One, the brand's digital engagement platform, which also encompasses online ordering and digital gift cards. The updated loyalty program allows guests more flexibility like choosing different rewards and integrates with third-party systems for improved personalization. The integration extends to their online ordering platform, Olo, enabling a seamless loyalty experience. Piada plans to add tier-based marketing segmentation to offer more exclusive and personalized incentives. The transition consolidates previous separate loyalty programs into a single points-based system, responding to customer desires for higher value order rewards. Sparkfly has previously worked with Chipotle, First Watch, and Bojangles, specializing in customized loyalty and offer management programs.