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Tony Loeb

2314 posts
Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.

Lavu Partners with Check to Offer Payroll Solution for Restaurants

💳 Adyen's Global Hospitality Report highlights that 37% of hotel customers abandon bookings due to limited payment options. Despite 59% valuing a seamless booking-to-check-out experience, 31% of hotels can't accept popular methods like BNPL or Apple Pay. Digital wallets are used by 15% for online hotel payments, and social media bookings have increased to 10%. Cancellation flexibility is crucial, with 59% favoring free cancellation policies within 24-48 hours. Financial grievances have prevented 44% from rebooking, including issues with card declines and refunds. Over the next year, 60% of hotel leaders plan to enhance their payment processes.
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Thanx Launches Enterprise Integrations Center with 60+ Connections

🏨 Minor Hotels Europe & Americas, leveraging Deepki's ESG platform, aims for a 46.2% reduction in scope 1 and 2 greenhouse gas emissions by 2030 from 2019 levels, targeting a 90% company-wide emission reduction by 2050. The sustainability roadmap, following the Paris agreement, is SBTi-approved. Deepki's platform helps track and analyze environmental performance across over 350 buildings in 30+ countries, aiming for 100% data coverage. Pilar Rodríguez Esteban highlights the importance of ESG strategy and transparency in guest accommodations.
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  • 3 min

Boost Holiday Bookings with Smart Marketing Strategies

🏙 Over the 2023 Christmas and New Year’s holidays, more than 115 million Americans traveled, with 6% opting for vacation instead of staying home. Hospitality businesses are encouraged to use programmatic advertising, like Google Display Network, to target potential travelers. Cross-channel campaigns across social media, search engines, email, and display ads are recommended. Mobile advertising is crucial, as many book trips via smartphones; platforms suggested include Google’s Mobile App Promotion Ads and Facebook’s Mobile News Feed Ads. Retargeting campaigns are also vital to capture late bookers.
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From Disney to Netflix: What Hoteliers Can Learn About Employee Training

📰 A Forbes article on January 16, 2023, suggests storytelling can maintain attention beyond 40 seconds. Netflix's storytelling method involves dividing content into episodes with a feedback mechanism. Former Disney Cast Members consume content eagerly, learning about the company history. Hoteliers like Hilton and Marriott pioneered hospitality services. Using phone technology, hotels can share stories through IG stories to engage employee learning. A December 13, 2022, McKinsey Quarterly article highlights leadership, communication, and investment as keys to successful business culture and talent retention.
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How QSRs Can Leverage Today’s Tech to Reduce Costs, Boost ROI, and Delight Customers

💻 62% of consumers feel their favorite brands treat them as individuals, and 79% are likely to engage with personalized emails. Brands like Burger King, Papa John’s, and Domino’s use AI and machine learning for tailored experiences. Quick Service Restaurants (QSRs) focus on personalization, engagement, delivery, and hyperlocal marketing to increase loyalty and margins, with a drive for innovation to stay competitive. Terri Gaughan, with over 30 years in marketing, underscores the importance of consumer insights and behavioral science in customer engagement strategies.
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  • 17 min

J.D. Power: What’s Changing in Guest Satisfaction Now – Andrea Stokes

📋 In this insightful episode, Andrea Stokes, hospitality practice lead at J.D. Power, discusses the 2024 North America Hotel Guest Satisfaction Index. Higher rates after the pandemic led to increased expectations, causing a decline in satisfaction across the industry in 2023 compared to 2022, notably among economy and limited-service segments. Conversely, luxury and upper upscale segments met higher expectations, maintaining or even improving satisfaction. The episode also touches on the new J.D. Power third-party hotel management guest satisfaction benchmark, revealing that third-party managed hotels often outperform brand-managed or owner-managed ones. Key factors influencing guest experiences include service quality, property upkeep, personalization, and leveraging technology for improved guest interactions. Davidson Hospitality Group ranks the highest for the third consecutive year, excelling in guest room, food and beverage, hotel facility, and connectivity. The importance of food and beverage service has risen post-pandemic with increased consumer spending in hotel restaurants and food outlets.
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