Posts by author

Tony Loeb

2314 posts

Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.

4 min

Death of the Media Buyer ☠️

☠️ TikTok introduces GMV Max Ads to automate ad campaigns on TikTok Shop, potentially leaving media buyers unemployed. Rankster Team reports on August 01, 2024, about the AI-driven campaigns that use existing content to achieve set ROI goals. While effective, high ad spend is required, and it leaves users in the dark about which content performs best. The system also prohibits running manual ads alongside GMV Max ads. Despite the downsides, the strategy indicates a shift in focus from ads to content creation.

2 min

Brit Smartphone Hotel Bookings Overtake Desktop for the First Time

📈 Restaurant365's midyear industry survey, covering nearly 3,700 QSR and dining locations, reveals 80% experienced labor cost increases, primarily between 1-5% in 2024. Food costs also increased for 80%, with 51% seeing a 1-5% rise and 40% observing a 6-14% hike. Sales remain top concerns for 38% of leaders, though 49% reported sales growth. Investment focus for 2024 includes sales and marketing technology for 39% of leaders, while 37% aim to enhance staff training and benefits. Over half (55%) train staff 1-2 hours weekly, with 40% using shoulder-to-shoulder training methods. Revenue boosting strategies involve 37% expanding catering and 24% prioritizing takeout/delivery. Sustainability practices are adopted by 68%, with 39% tracking food waste.

2 min

Otelier Product Suite Now Available on Oracle Cloud Marketplace

🍴 Restaurant365's midyear industry survey of nearly 3,700 QSR and dining locations reveals top 2024 challenges: labor cost increases (80% of operators, with 64% noting a 1-5% rise), food cost increases (80% reported, 51% seeing 1-5%, 40% noting 6-14%), and sales concerns (38%). Despite challenges, 49% experienced sales growth. Investment shifts towards back-of-house tech, marketing, and staff training with 37% focusing on staff enhancements, and 55% allocating 1-2 hours weekly for training. Sustainability measures are adopted by 68%, including food waste tracking (39%).

2 min

Amadeus Announces New Partnership with the Culinary Academy of Las Vegas

📈 Restaurant365's midyear industry survey, representing nearly 3,700 dining locations, reveals key 2024 challenges: 80% report increased labor costs (1%-5% for 64%), and 80% note higher food costs (1%-5% for 51%, 6%-14% for 40%). Sales top the concern for 38%, with 49% seeing a rise and 34% a decline. To counter issues, 39% will invest in sales and marketing tech, while 37% focus on staff benefits and training. Over half (55%) train employees 1-2 hours weekly, predominantly via shoulder-to-shoulder methods (40%). Sustainability efforts are noted by 68%, with 39% implementing food waste tracking.

6 min

Personalization and Profit: The Rise of ABS in Hotels

💸 Attribute-based selling (ABS) revolutionizes hotel booking by offering guests the choice to select room features and amenities during reservation. ABS enhances guest satisfaction, increases average daily rates (ADR), and optimizes revenue per available room (RevPAR). Peter Waters of Amadeus predicts hotels moving from room-sellers to merchandisers. For implementation, ABS complexity and the potential revenue benefit must be weighed, advises Andrew Rubinacci of FLYR. Priya Rajamani of Stayntouch emphasizes ABS can be integrated with existing technology. Hoteliers should evaluate tech capabilities, understand their property's unique attributes, assess market demand, consider staff impact, perform cost-benefit analyses, pilot the program, and be patient with adoption, following the crawl-walk-run approach.

2 min

Knowland Unveils Enhanced Navigation Infrastructure for Improved User Experience

📱 Guesty, a property management software platform, launched ReplyAI, an automated messaging service, after a soft launch in February. ReplyAI saves over 40% of accounts from writing more than 20% of messages and is used for 50% of incoming messages on high-usage accounts. It uses generative AI algorithms for natural, accurate responses, supporting 12+ languages and designed to streamline guest communications without exiting the Guesty platform. CEO Amiad Soto emphasizes AI's role in enhancing guest experience and operational efficiency. ReplyAI is part of Guesty's intelligent Property Management System which includes other AI tools like PriceOptimizer.

2 min

Cloudbeds Redefines PMS with Native Business Intelligence for Hoteliers

📍 Restaurant365's survey of 3,700 QSR and dining locations in 2024 found 80% experiencing increased labor costs, with 64% seeing a 1-5% rise. Food costs increased for 80%, with 51% noting 1-5% and 40% at 6-14%. Sales top the list of concerns for 38%, while 49% reported sales growth and 34% a drop. Investment priorities include sales and marketing technologies (39%), staff enhancements (37%), and expansion of catering operations (37%). Additionally, 68% are implementing sustainability practices, such as food waste tracking (39%).

2 min

STUDY: Restaurants Focus on Technology, Training, Marketing to Overcome Food, Labor Challenges

🍴 Restaurant365's industry survey, representing nearly 3,700 dining locations, reveals 2024's top challenges: labor (80% reported cost increases, 64% at 1-5%) and food costs (80% saw increases, 51% at 1-5%, 40% at 6-14%). Sales are a major concern (38%), yet 49% of leaders reported increased sales. Investments focus on back-of-house tech, sales/marketing tech (39%), and staff enhancements (37%). Sustainability practices are adopted by 68%, with 39% on food waste tracking.

3 min

Yum! Brands to Expand Voice AI to Taco Bell U.S. Drive-Thrus

🌮 Yum! Brands plans to implement Voice AI across hundreds of Taco Bell drive-thrus in the U.S. by the end of 2024. Currently, the tech is in over 100 locations across 13 states. Benefits include improved order accuracy and reduced wait times. A two-year testing phase has shown positive results. KFC Australia is also trialing Voice AI. Yum!'s 2023 digital sales neared $30 billion, with digital channels accounting for over 50% of first-quarter sales in 2024.

3 min

Papa Johns New Chief Executive Officer

📢 Yum! Brands targets hundreds of U.S. Taco Bell drive-thrus for Voice AI technology implementation by end of 2024, with over 100 locations in 13 states already using it. Benefits include improved order accuracy, reduced wait times, and enhanced team member and customer experiences. The Company's digital sales approached $30 billion, with over 50% through digital channels in Q1 2024, doubling since 2019. Taco Bell's ecosystem, including digital menu boards and the Poseidon POS system, supports this tech which is also being tested in five Australian KFC drive-thrus.

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