Posts by author

Tony Loeb

2314 posts
Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.
View Post
  • 2 min

Bojangles Leans Into Catering, Influencer Marketing

🍔 Bojangles is fostering long-term loyalty by amplifying word-of-mouth and analyzing customer data to understand consumption patterns and preferences. Using its mobile app, third-party delivery services, and ezCater, the chain studies variations in weekday vs. weekend behavior and identifies popular "menu hacks." The company also values insights from employees and franchisees for new product development. Personalized offers, tested regularly, help segment audiences based on loyalty to products, offers, or meal times, informing targeted marketing strategies for new, lapsed, and current guests.
View Post
Share
View Post
  • 5 min

AI in Hospitality: The Opportunities & Challenges

🏨 AI in the hospitality industry enhances hotel searches, online reservations, and customer service. Conversational bots like ChatGPT simplify booking processes and improve customer interactions. By leveraging AI for SEO, predictive analytics, and personalized services, hotels can increase visibility and revenue. However, challenges remain, such as high implementation costs, integration difficulties, and maintaining high-quality, ethical AI-generated content. AI-driven strategies include creating user-friendly websites, influencer marketing, social media engagement, and direct bookings to optimize user experience and drive sales. Nadav, co-founder of Virdee, has extensive software engineering and product team leadership experience.
View Post
Share
View Post
  • 2 min

GRUBBRR Partners with Olo to Enhance Onsite Dining Experience

🍕 PizzaForno, a 24/7 automated pizzeria, expanded in the first half of 2024 by launching in six U.S. states: Utah, California, Delaware, New York, Florida, and Maryland. In 2024, they awarded 39 new units nationwide, nearly doubling the expansion from the first half of 2023. Mexico saw 20 locations secured, aiming for over 100 units soon, while Canada installed 18 new units. The U.S. expansion included 10 units each in Utah and Michigan, 10 in Key West, Florida, plus single and double unit awards in Texas, New York, and California. Mexico City welcomed the brand's inaugural unit, with plans for expansion in major cities. PizzaForno aims for 25,000 operating units by 2028, targeting campuses and unconventional locations, offering diverse pizza options accessible via digital screens and an app.
View Post
Share
View Post
  • 1 min

MURTEC 2024: Will Guidara On Bridging the Gap Between Authority and Innovation

🍴 Will Guidara, at age 26, took over Eleven Madison Park and turned it from a two-star brasserie into the world's #1 restaurant according to the World’s 50 Best Restaurants list. At MURTEC 2024, he discussed "unreasonable hospitality," focusing on automation with a human touch, creating extraordinary dining experiences, and fostering team cooperation for service excellence. He also provided tips on blending authority with innovation in a 3-minute video.
View Post
Share
View Post
  • 2 min

Bringing Generative AI to Loyalty Programs

📊 Leveraging generative AI, like ChatGPT, loyalty marketing professionals can now access data conversationally and optimize loyalty platforms more efficiently. AI assists with data segmentation, campaign analysis, and quick access to support documents. It can generate campaigns, analyze performance, and create personalized strategies. This technology saves time and enhances data value in loyalty programs.
View Post
Share
View Post
  • 3 min

Streamlining Transactions: Choosing the Best Payment Process for Hotels

💳 U.S. merchants paid nearly $100 billion in swipe fees in 2022 with an average credit card processing fee of 2.24%, potentially rising to 3% per transaction. Swipe fees have doubled over the last decade. Merchants incurred $72 billion in fees last year. Selection of a payment processor is critical for hotels, motels, and B&Bs to avoid high costs and payment mismanagement. Integration with property management systems enables efficient operations, while transparency, affordability, mobile payment solutions, and strong customer service are key processor features to consider.
View Post
Share
View Post
  • 6 min

A Step-by-Step Guide to Implementing Data-Based Pricing Strategies

```html 📰 Setting effective room rates in the hotel industry involves targeting key metrics such as RevPAR, occupancy, and ADR. Utilizing historical data from a property management system (PMS) helps hotels understand booking patterns and optimize distribution. Monitoring booking windows and market segments informs strategic discounting and promotions. RMS tools automate tracking of demand, pricing fluctuations, and market positioning. Regular reviews of pricing strategies are recommended, with frequency depending on property size and resources; larger hotels may require more frequent reviews, while smaller properties can rely on RMS for 3-4 strategic checks per month. Implementing RMS reduces manual workload and helps hotels stay competitive by adjusting prices in line with market demand. ```
View Post
Share