Estonia raises national guest satisfaction by turning guest reviews into actionable insights with Reviewpro Reputation
🏖 Estonia, August 21, 2025 – Visit Estonia improved national guest satisfaction using the Global Review Index™ (GRI) as a KPI, raising the GRI from 89.3 in 2022 to 89.8 in 2024. The initiative analyzed feedback from 254 accommodations, 357 restaurants, 76 museums, and 35 attractions. Key improvements included accommodations (+2.6%) and food services (+6.1%). In 2023, targeted recovery efforts enhanced museums (+0.4) and attractions (+0.2) by 2024. Estonia plans to implement semantic analysis tools in 2025.
Share