The Next Level of Guest Listening
📦 Five years ago, hotel feedback focused on post-stay surveys. Now, it integrates real-time channels like social media, improving guest satisfaction throughout the stay. Advanced AI tools analyze unstructured feedback, providing actionable insights. Integrated systems link feedback to operational tools, enhancing guest experiences and measurable outcomes. Brands like Hilton and KFC use these strategies to improve service. Cross-department collaboration is essential to leverage feedback, driving cultural change and accountability in hospitality.
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