Why Hotel Brands Are Turning to Digital Twins to Solve Their Toughest Operational Challenges
📈 Between rising labor costs and flat RevPAR, hotel leaders are using Matterport's digital twin technology to streamline operations, cut costs, and enhance sustainability. Digital twins help with staff training, remote evaluations, and renovation decisions, reducing project travel costs by up to 53%. With immersive 4K imagery and 3D lidar, operators improve brand consistency and decision-making. Despite misconceptions, digital twins offer time-efficient, scalable solutions for properties of all sizes, meeting modern travelers' expectations.
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