Benihana Expands Fast-Casual Concept
🍽 Panda Express launched a cross-platform campaign with Media AOR The Many and Super League, integrating Hot Orange Chicken into Fortnite Creative and Roblox. Within two weeks, 265,000+ players viewed cutscenes, earning in-game rewards, while players spent 65 days interacting with Pei Pei the Panda, generating 185,000+ engagements. The campaign features interactive cutscenes and map-specific rewards, and will evolve with new items and elements throughout the year. Hot Orange Chicken is available for a limited time nationwide this summer.
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