AI Ate My Clicks. Here’s How to Bite Back.
📈 In March 2025, 13.14% of U.S. searches triggered Google’s AI Overviews, up from 6.49% in January. This resulted in an 83% drop in click-through rates for these queries. High-trust areas like health and education, along with travel, are most impacted. AI Overviews, primarily in informational searches (88%), reduce website visits and complicate audience behavior analysis. Businesses should focus on comprehensive content, commercial keywords, and diversify their marketing strategies to adapt to this shift.
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