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Tony Loeb

2314 posts
Tony Loeb, un expert reconnu de l'industrie hôtelière et du marketing digital, a gravi les échelons de sa carrière, passant de webmaster à Directeur Technique puis co-fondateur de WIHP où il participe à la création Meta I/O. Il a ensuite lancé "Experience", le premier CRM hôtelier mondial, révolutionnant l'expérience client et aidant plus de 4500 hôtels. Actuellement, il innove avec 10minhotel.com, une plateforme et une base de connaissance pour hôteliers, combinant ses passions pour l'hôtellerie et le marketing. Le site propose également un podcast informatif, "10 min pour un hôtelier", démontrant l'engagement continu de Tony pour l'innovation dans l'industrie hôtelière.
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2025 MURTEC Breakthrough Awards Now Open for Nominations, Featuring Expanded Enterprise Innovation Categories

📰 Dine Brands and Wingstop won MURTEC Breakthrough Awards in 2024. Brooklyn Dumpling Shop and Taco Bell were awarded for Customer Engagement in 2023 and 2022, respectively. Little Caesars received recognition in 2021 and 2019. Hospitality Technology reaches over 18,000 industry executives and is published by EnsembleIQ, based in Chicago. The Restaurant Technology Network operates under it, focusing on industry challenges and standards.
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TakeUp and Cloudbeds Bring Enterprise-Level Revenue Optimization to Independent Hotels

📈 Engine launched Insights+ in May 2025, aimed at hotel revenue managers, integrating real-time data for improved pricing and market benchmarking. Over 30,000 U.S. hotels have adopted it, targeting high-value business travel segments. An internal survey noted 69% find current analytics insufficient for budgeting, though 80% plan to raise ADR, and 67% expect occupancy growth in 2025. Insights+ combines booking data, forecasting, and benchmarking, enhancing strategy without complex integration.
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Engine Unveils Insights+: A Competitive Intelligence Toolkit for Smarter Hotel Pricing Suggested Deck:

💻 Engine, a platform with over 1 million users, launched Insights+, a premium analytics suite, benefiting over 30,000 U.S. hotels. In 2025, 80% of revenue leaders expect increased ADR and 67% predict occupancy growth. Insights+ simplifies data into strategy with demand forecasting, competitive benchmarking, and business segmentation. It enhances revenue strategy with real-time data and focuses on high-margin business travel, offering a competitive edge in the hospitality data platform market.
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The KPI of Passion

🏨 2023, Madrid: Heather Byron and Jordan Kestle introduced the Return on Concierge (ROC) at Les Clefs d’Or. ROC assesses concierges' impact on hotel profitability, considering ancillary sales contributing 10%-15% of total revenue. Upscale hotels aim for 25%-30% of room revenue from ancillary spend. Key metrics include guest satisfaction scores and upsell conversion rates. A Cornell study shows a one-star rating boost allows for up to 11% rate increase. Personal service is crucial per J.D. Power's 2023 study.
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Not All Guests Are the Same. So Why Is Your Marketing?

📧 81% of customers prefer personalized experiences, both in person and digitally. 21% of marketing emails land in spam due to poor targeting. Hotels can improve engagement by segmenting guests based on stay dates, origin, rate codes, room choice, and booking channels. This method increases email deliverability, ROI, and fosters repeat bookings. Segmentation doesn't require complex data; basic insights suffice to tailor marketing efforts effectively and avoid generic communication pitfalls.
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NRA 2025: How Careit Connects Kitchens to Communities With a Tech-First Approach

🍳 Careit aims to ease food donations by integrating with kitchen and inventory platforms, allowing quick donation logging via an API. Amid rising food costs and closures, food insecurity is increasing, with four times more people seeking emergency assistance than pre-pandemic, yet only 2% of potential food is rescued. Careit seeks to enhance sustainability toolkits and ensure food reaches those in need efficiently.
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