Top Golf Partners with Toast
📈 The 2025 Consumer Behavior Index by SOCi reports a shift in consumer search behavior: 83% use traditional engines, while social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) also play roles. Search impressions are down by 10% year-over-year. Gen Z uses 3.6 platforms on average before making purchase decisions. Gartner predicted a 25% drop in search demand by 2026, but SOCi's data suggests this decline could be reached by the end of 2025. Brands are advised to adapt their digital strategies to remain visible in this fragmented landscape.
Share