Mandarin Oriental Revamps Guest Recognition Program, Launches Guest App
📈 Choice Hotels International, Inc. held its 69th Annual Convention in Las Vegas, with CEO Patrick Pacious emphasizing "Powering the Future" for hotel owners. The company, with over 7,500 hotels worldwide, reported a 44% growth in upscale room count last year and business travelers representing 40% of stays. Loyalty membership surpassed 70 million, direct bookings increased by over 6%, and operational cost savings found exceeded $25 million. Strategic investments are planned in areas like AI, rate management, and digital marketing. Extended stay brands lead with 50% market share, and 500th property opened. Projection of 25 Everhome Suites by end of 2025, and WoodSpring Suites gross operating profits above 55%. Upscale room count reached over 110,000 in 2024, with access to 180,000 rooms through partnerships. ????
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