REPORT: 75% of Restaurant Transactions Are Off-Premises
📍 Gen Z and millennials consider takeout essential, with over 60% ordering off-premises more frequently than the previous year. Urban consumers heavily rely on takeout, while 67% of rural consumers desire more options. Mobile ordering is popular among 57% of adults, especially millennials (74%) and Gen Z (65%). Limited-service restaurants offering delivery stand at 65%, with many planning curbside and dedicated takeout areas by 2025. Full-service restaurants also see off-premises services growth, with 43% expecting an increase in curbside pickup.
Customers prioritize speed (94%) and customer service, with 75% valuing tech-enabled ordering. Over 80% engage with deals and 65% say loyalty programs influence their choice. Packaging quality is important for 90% of customers, and many are interested in real-time deals (nearly 9 in 10), bundled meals (67%), meal kits (70%), and subscriptions (62%). Half of Gen Z and millennials are open to AI-generated video assistant ordering. Off-premises dining is seen as a crucial growth avenue for restaurant operators.
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