Tui plans to more than double hotel…
🏕 Tui plans significant growth in Asia, aiming to more than double its portfolio of own brand hotels. Currently operating 18 hotels across six Asian countries, including resorts in the Maldives, Thailand, and Sri Lanka. New projects include Tui Blue and Tui Suneo brands, targeting a 2025 launch in China. Additionally, a new luxury brand, 'The Mora,' is being developed for Bali. Tui opened its first hotels in China and Malaysia in 2024 and expanded into Vietnam with Tui Blue Berawa. Tui's presence also includes Tui Blue Maduzi Bangkok in Thailand. Partnership-based expansions under management or franchise agreements are set for 2025. The strategy aims to cater to Asia's growing middle class and diversify Tui's global customer base, reducing dependency on the European market.
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