Travellers must-haves for Europe and North…
🏕 TourReview conducted a keyword analysis on online reviews to compare traveller priorities in Europe and North America. Europeans focus on detailed aspects such as the booking process, equipment, driver's skills, building conditions, tour guide language proficiency, and value for money. They prefer authentic and smooth experiences. North Americans prioritize style, storytelling, safety, fun, and passion, with reviews often using words like "magical" and "once in a lifetime". This data aids businesses in improving targeted areas to increase bookings. Juana Muro, COO of TourReview, highlights the benefits of understanding these preferences for enhancing services.
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