Guest Post: Hotels risk missing the AI…
💻 In 2025, a survey of 21,000 hotels worldwide revealed AI ranks last in technology investments. Hotel data remains fragmented, preventing AI from reaching its potential. Unified data is essential for AI to automate processes, reduce costs, and improve guest experiences. Current challenges include duplicate profiles, inconsistent data, and siloed systems. Pressure to adapt is rising with decreasing tech costs and demand for personalized travel experiences. Unified data can help reduce OTA dependence and enhance direct bookings.
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