Research reveals OTAs undercut direct hotel…
📈 Chronicling the first half of 2025, the H1 World Parity Monitor found that 75% of hotel searches show OTAs offering lower prices. In 33% of comparisons, OTAs undercut hotel websites. Hotels beat OTAs 45% of the time, achieving parity in 22%. Mobile searches show more undercutting at 38%, compared to 31% on desktops. By June, OTA undercutting dropped to 28%. Operational blind spots, according to experts, often lead to these disparities.
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