Short-term rental hosts say personalisation…
🏠 Independent short-term rental hosts remain optimistic, with 47.7% seeing no impact from large property management companies and only 10.4% feeling dominated locally. Involving 566 STR professionals, the report reveals hosts' confidence in personalisation (74.8%), attention to detail (72%), direct guest relationships (60.3%), and pricing flexibility (48.8%). While 38.3% might partner with PMCs for marketing, 56.7% plan to expand in 2025, showing continued optimism in the STR market.
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