Travel brands must adapt fast or risk…
📌 Google expanded its AI Overviews tool to Austria, Belgium, Germany, Ireland, Italy, Poland, Portugal, Spain, and Switzerland last week after a US launch in May 2024. The tool affects organic traffic, with Civitatis analyzing its implications on travel brands. AI Overviews provide direct answers in Google searches, potentially decreasing website visits. Raúl Valencia of Civitatis urges the tourism industry to adapt with high-quality content, optimize for conversational searches, and diversify traffic sources to stay competitive.
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