Looking Back on Summer 2025: What Hoteliers Learned From a Season of Shifting Guest Priorities
📈 Summer 2025 saw European hotels adapting to changing guest expectations. Key trends included the northward demand shift due to record Southern European heat, boosting cities like London (+2.41%) and Berlin (+2.16%). Long-haul travel rebounded with a 10% U.S. increase and 72% of Chinese travelers planning visits. Rome led satisfaction growth at +2.67%. Value-conscious guests prioritized service and basics like WiFi. Adaptation and flawless operations were crucial for success.
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