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Vassilis Syropoulos

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???? Budget season is back. In Revenue Management, we all secretly ask the same thing: Do we really need to go through this show one more time? The deeper tension is not the spreadsheet and numbers… | Vassilis Syropoulos

📈 Budget season creates a recurring conflict between operating teams and investors. Operating teams propose a modest budget increase of +2% based on market performance and inventory optimization, while investors demand a +7% return, focusing on risks and asset value. This negotiation often lacks collaboration. To bridge the gap, review the 10-year plan, assess current market conditions, and adapt the budget accordingly. This approach aligns both operational performance and investment returns.
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???? The Classic Movie: “Let’s Build Our Own Tech!” (And Other Famous Last Words) | Vassilis Syropoulos

🎬 Twelve months into building their own tech, hotels face feature requests, bug issues, vanished agencies, and costly integration problems. After over a decade in hospitality tech, only two or three projects delivered significant analytics, leveraging a hybrid strategy. Hotels excel in hospitality but struggle with software development, leading to a shift from in-house projects to partnering. While AI might soon aid in development, maintaining complex enterprise applications remains beyond its current capabilities.
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A Contrarian View on Personalisation in Hotels⛱️ | Vassilis Syropoulos

🌴 In summer, the idea of personalization in hotels is challenged. As people seek novelty during leisure travel, familiar experiences might not satisfy. Surprises and unfamiliar experiences create memorable moments. Brands delivering unique experiences, rather than familiar comforts, often provide the most talked-about visits. Is it time to rethink personalization in hospitality?
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