Vidhya Srinivasan

🛒 November 2025, Google introduced a major AI shopping update for holiday shopping. The AI Mode in Search allows users to shop conversationally, describing their needs as they would to a friend. It offers organized responses with visuals, prices, reviews, and inventory data. This upgrade utilizes the Shopping Graph, featuring over 50 billion product listings, with 2 billion updates every hour, ensuring fresh and reliable information for users.

📱 In the quest to capture consumer attention, businesses confront the challenge of "predictably unpredictable" behavior. Consumers multitask across devices, prompting businesses to craft content that resonates personally. AI technology is pivotal in enabling the rapid and sophisticated customization needed for effective engagement.